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A SWOT Analysis of International Video Exchange

Stephen Henneberry University of Shimane

Stephen Henneberry holds an MA in Educational Technology & TESOL from the University of Manchester and is currently a lecturer at the University of Shimane. His primary areas of interest are Computer Assisted Language Learning, computer mediated cross-cultural exchange, and mobile technology.

In this presentation International Virtual Exchange will be viewed through the SWOT analysis model. SWOT analysis is a tool to explore the Strengths, Weaknesses, Opportunities, and Threats for a project. This method allows for an organised evaluation of the different aspects of a project, including internal and external factors, environment, technologies, and more. This method will be used to examine different applications of International Virtual Exchange in an attempt to develop a best-practice framework for successful application. This presentation will begin with an overview of SWOT analysis and how it may be used in educational contexts. Different examples of International Virtual Exchange will be discussed, and participants will collaborate to apply SWOT to these contexts. Although a one-size-fits-all solution is not likely, it is hoped that the discussion process will assist all in better understanding not only positive aspects of a venture, but also the possible drawbacks and barriers. So armed, all participants will be better prepared to develop successful virtual exchange programs to suit the needs of their own working contexts.